Since its establishment, the Pietragalla Project, has been dedicated to disseminating and promoting scientific research and raising awareness to the general public. The communication of the project was made through traditional scientific methods, conferences and international talks, but also by exploiting new communication routes, like social media and web portals. The already mentioned exhibit perfectly embodied this ambition.

In the framework of the international conference “La Lucanie entre deux meres: archéologie et patrimoine” organized by the research team of the Université Paris 1 Panthéon-Sorbonne “Lucanie antique: archéologie et patrimoine” in November 2015, the archaeological site of Monte Torretta was presented to the scientific community. Through a poster reviewing the rescue archaeology operations made in 2012 (image 7), the general archaeological features of the site were displayed, while the documentary work of the Pietragalla Project was exposed by an intervention about the architectural terracotta stored in the Museo Archeologico Provinciale di Potenza.

The Pietragalla Project joined the 57th and 58th International Conference of Studies on Magna Graecia organized by ISAMG in Taranto. In this international context, in which the most recent developments in the archaeological research of the south Italian pre-roman world are displayed, the Pietragalla Project was presented. The ambitions of the project have been promoted, in particular, the developments and the results of the activities carried out during 2017 and 2018 on the site of Monte Torretta, showing the potential of a new and modern archaeological investigation.

The commitment of the Pietragalla Project towards the dissemination and promotion of archaeology has been confirmed both in the exhibit “Riscoprendo Monte Torretta di Pietragalla. I tesori nascosti del Museo Provinciale di Potenza” organized in 2017 and in the event “tourismA – Salone dell’Archeologia e del Turismo Culturale 2019″ in which he participated by presenting its program and commitment to cultural tourism. For the first event, we developed a free Android app thanks to which everyone can freely enjoy the contents of the exhibition.

Moreover, in March 2019 a partnership was established between the Pietragalla Project and the Italian company Effenove s.r.l.s., headquartered in Potenza. The company directs their creative and productive efforts towards the production of visual products (video, movies, documentaries, 3D models and scans) destined to the dissemination of knowledge, with the objective to make enjoyable to the general public the material and immaterial cultural heritage. As the Pietragalla Project provided the scientific axes and structure, the partnership with the effenove granted a highly professional approach and production of digital and virtual media, embodied by the demo of the Pietragalla Project VR Experience. This virtual reality experience is unique product of promotion and dissemination, which focuses on archaeology itself instead of the finds and results of it, plunging end-users into the history of the research of Monte Torretta di Pietragalla. The aspiration was to build a thematic virtual journey in which could be presented a specific set of information that rarely reaches out. The emplacement of the site, the history of the research and the latest field operations and many more subjects are made enjoyable and entertaining to the general public through VR technology. Moreover, with digital and virtual projections is possible to test and falsify different scientific hypothesis and, through 3D modelling of now disappeared remains, proposing the more plausible reconstruction of the investigated architecture based on scientific interpretation, eventually placing them within the grasp of the end-users with the VR experience.